It wasn’t the cover that was the problem, it was the inner sleeve. Blue Monday was released as a 12″ single, not a dinky 45 that came in a thin envelope, and so it needed a cardboard cover and and sleeve made of slick, thick paper. Factory Records went all out on the sleeve, and used silvery cloth that had to be die-cut. Much more expensive. After they did the math, it turned out the the company would lose a nickel on every sale.
This was not a catastrophe, though. The previous top-selling single from Factory had been Love Will Tear Us Apart from Joy Division. Sold 20,000 copies, which means that the loss would be a grand. They could eat a grand.
Blue Monday sold 1.2 million in Great Britain alone.


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