You weren’t really a church in Medieval Europe unless you had some relics. What was the point in sending all those belligerent rich kids to Jerusalem if they weren’t going to yoink some merch? (For those of you keeping track: yes, that is the first time the Crusades have been referred to as a “merch yoink.”) Bigger the cathedral, the more important the souvenir, too: locks of His hair for county parishes, knuckle bones for the city venues. Pilgrims would come from miles away, and they didn’t mind a two-indulgence minimum, either.
Anything to be closer to Him, right?
I need someone who knew Garcia to explain this shit, because I cannot live in a world where Jerry Garcia was one of those psychos who don’t have a brand. Were the Merits (which were filtered) the “snack” cigarettes, and the Camels and Pall Malls (both unfiltered) the “meals?” Were the Merits the downstairs cocaine, and he handed ’em out to randos and bummers? Why the fuck would you have Camels AND Pall Malls? Why the fuck would you buy hard packs AND soft packs?
That is my question here: Why the fuck? To all of this, I say: Why the fuck?
They didn’t sell. Guess Shapiro was saving his money for Lot 49: “A Jerry Garcia wad of crumpled-up tin foil with brownish residue on it.”